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It’s that time of the year again!
For many, this past Sunday was a great football day. On most football Sundays, commercials are muted and ignored. But during the Big Game, everyone’s eyes are glued to the screen because no one wants to miss the commercials.
In fact, watching commercials is a huge part of the festivities. Across every watch party in the country, people debate a very important question:
What was the best commercial?
To help answer this question, we’ve compiled a list counting down the best Big Game commercials from 2024.
Director: Ben Affleck
Agency: Artists Equity
Production: Artists Equity
For this year's Big Game commercial, Dunkin’ teamed up once again with Ben Affleck. The movie star famously directed their 2023 Big Game commercial where he played himself working the Dunkin’ drive-thru.
Star power is on full display for Dunkin’ this time around. Their commercial features Tom Brady, Matt Damon, and Ben Affleck as part of a boy band trying to impress Jennifer Lopez.
Director: Ariel Danzinger
Agency: TBWA\Chiat\Day
Production: FELIZ LA LLC
This year, Nissan teamed up with TelevisaUnivision to release a Spanish-language car commercial exclusively for the Spanish broadcast. “El Test Drive” was also #MadeWithWrapbook through FELIZ LA LLC who produced the commercial.
It features SNL star Marcello Hernandez who recounts his adventure from taking Nissan’s Pathfinder for a test drive. Fans will also notice musical acts such as Myke Towers and Grupo Frontera make short cameos during the spot.
Director: Jim Jenkins
Agency: Highdive Advertising
Production: O Positive
State Farm is a staple when it comes to Big Game commercials. In this year's commercial, we see Arnold Schwarzenegger and Danny Devito reunite. The premise is straightforward: Arnold stars in a State Farm commercial, but due to his accent, he cannot enunciate “neighbor” correctly.
The best commercials are quick, funny, and reinforce the brand/slogan. The insurance company’s commercial does all three, which is why it is one of this year’s best Big Game commercials.
Director: Tim and Eric
Agency: Ogilvy
Production: Prettybird
One of this year's truly witty Big Game commercials features actor Michael Cera as the face of the CeraVe skincare brand.
This commercial is the culmination of a much longer marketing/PR campaign that began with a social media user theorizing that Michael Cera might be the mastermind behind the brand. Leveraging this viral trend, CeraVe partnered with Cera to create a unique Big Game commercial that we will remember for years to come.
Director: Noam Murro
Agency: Digitas
Production: Biscuit Filmworks
Hold on! It’s another #MadeWithWrapbook Big Game commercial! Wrapbook client Biscuit Filmworks produced this commercial about NERDS Gummy Clusters.
It is whimsical and musical, letting the audience know exactly what to expect when biting down on a Gummy Cluster. Also, keep your eyes peeled for a quick cameo by TikTok phenom Addison Rae at the very end!
Director: Craig Gillespie
Agency: Ogilvy
Production: MJZ
For its 2024 Big Game commercial, Verizon teamed up with Beyonce and the renowned creative agency Ogilvy. The ad spot depicts her trying to crash Verizon’s 5G network by attempting crazy stunts that break the internet. The best part about this commercial? At the very end, Beyonce alludes to dropping new music, saying, “They ready, drop the new music.”
Right after her Big Game commercial aired, Beyonce officially announced her new album on social media and released two new songs. This cements the “Can’t B Broken” Verizon commercial as an even bigger pop culture phenomenon.
Director: Dave Laden
Agency: The Martin Agency
Production: Hungry Man US
Produced by Hungry Man US, this Big Game commercial was also #MadeWithWrapbook.
Director Dave Laden takes us through a montage of scenes where decisions are made by twisting an Oreo. The commercial ends with Kris Kardashian twisting an Oreo before deciding to film her hit unscripted TV show Keeping Up With the Kardashians.
Director: Mike Diva
Agency: Wieden + Kennedy
Production: Lord Danger
DoorDash’s 2024 Big Game commercial was part of a larger giveaway contest. Fans who could identify and submit the lengthy promo code were entered into a sweepstakes worth almost half a million dollars. The interactive nature of this campaign also makes it a masterclass in experiential marketing.
Lord Danger, the production company behind this commercial, is a Wrapbook client, so you know what that means: This big game commercial was #MadeWithWrapbook.
Director: Agostina Galvez
Agency: Virtue Worldwide
Production: Radical Media
“The Future of Soda Is Now” is another #MadeWithWrapbook Big Game commercial. The message is simple: Poppi will change how we think about soda. The commercial uses a quick-cut montage and a youthful narration to drive this message home.
Director: Adam Morse
Agency: GUT
Production: SMUGGLER
One of the more heartwarming commercials from this year comes from Google for the Google Pixel. The commercial depicts Javier, a man with partial sight, using the Pixel’s AI accessibility tools to capture meaningful moments in his life.
Many Big Game commercials rely on humor, but the sentimental approach of this commercial stands out from the crowd. Best of all, SMUGGLER is a Wrapbook client, meaning this Big Game commercial was also #MadeWithWrapbook.
This year, it cost approximately $7 million for 30 seconds of airtime during the commercial break. While it might seem like a huge price for very little time, Fox Business reports that this year's game was the most-watched telecast of all time.
So, while expensive, brands had a huge platform to engage with fans with their Big Game commercials. We here at Wrapbook are glad to have been a small part of these influential commercials.
For more information on commercial production, head over to the Wrapbook blog’s Commercial and Music Video section. For all your production payroll and accounting needs, check out Wrapbook’s all-in-one platform!
At Wrapbook, we pride ourselves on providing outstanding free resources to producers and their crews, but this post is for informational purposes only as of the date above. The content on our website is not intended to provide and should not be relied on for legal, accounting, or tax advice. You should consult with your own legal, accounting, or tax advisors to determine how this general information may apply to your specific circumstances.
Shiv Rajagopal is a filmmaker based out of Hong Kong & Los Angeles. With a background as a producer of indie films, music videos, and commercials, he writes about the entertainment industry at large. He is also the Co-Founder of Forgotten Films, an indie film company with a slate of films revolving around superheroes from the golden age of comics.
