customer success

RadicalMedia sees the full picture with Wrapbook

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On the Ground: Courtney O’Brien, Assistant Controller

For RadicalMedia’s accounting team, the strain was felt daily. Managing payroll meant navigating a minefield of paper timecards, spreadsheet calculations, missing paperwork, and never-ending email chains. Every pay cycle introduced opportunities for error and required enormous time investment just to get the basics done.

“Before we started using Wrapbook, a typical payroll cycle was very manual and very error-prone.”

With Wrapbook, the difference was immediate—and comprehensive. Instead of building ad-hoc spreadsheets or manually calculating fringes and pay, O’Brien’s team gained access to real-time data, automated compliance, and instant visibility into every transaction. What used to be a patchwork of workarounds became a centralized, streamlined platform designed with accountants in mind.

“I no longer needed to make my own reports and my own spreadsheets. I have all the information I need, there’s no more back-and-forth.”

The platform’s built-in union compliance has also been a game-changer. With Radical regularly juggling union, non-union, and mixed projects, payroll used to be a source of uncertainty and risk. Not anymore. Wrapbook’s next-gen automation makes union calculations smooth, fast, and seamless.

“Calculating overtime, holiday pay, things like that—the rules are already built into the system, so nobody has to scratch their head trying to figure things out.”

In O’Brien’s eyes, Wrapbook isn’t just a helpful upgrade. It’s the kind of platform accountants dream about: a system that removes headaches, enforces compliance, accelerates execution, and makes financial professionals feel like strategic partners—not firefighters.

On the Ground: Courtney O’Brien, Assistant Controller

For RadicalMedia’s accounting team, the strain was felt daily. Managing payroll meant navigating a minefield of paper timecards, spreadsheet calculations, missing paperwork, and never-ending email chains. Every pay cycle introduced opportunities for error and required enormous time investment just to get the basics done.

“Before we started using Wrapbook, a typical payroll cycle was very manual and very error-prone.”

With Wrapbook, the difference was immediate—and comprehensive. Instead of building ad-hoc spreadsheets or manually calculating fringes and pay, O’Brien’s team gained access to real-time data, automated compliance, and instant visibility into every transaction. What used to be a patchwork of workarounds became a centralized, streamlined platform designed with accountants in mind.

“I no longer needed to make my own reports and my own spreadsheets. I have all the information I need, there’s no more back-and-forth.”

The platform’s built-in union compliance has also been a game-changer. With Radical regularly juggling union, non-union, and mixed projects, payroll used to be a source of uncertainty and risk. Not anymore. Wrapbook’s next-gen automation makes union calculations smooth, fast, and seamless.

“Calculating overtime, holiday pay, things like that—the rules are already built into the system, so nobody has to scratch their head trying to figure things out.”

In O’Brien’s eyes, Wrapbook isn’t just a helpful upgrade. It’s the kind of platform accountants dream about: a system that removes headaches, enforces compliance, accelerates execution, and makes financial professionals feel like strategic partners—not firefighters.

On the Ground: Courtney O’Brien, Assistant Controller

For RadicalMedia’s accounting team, the strain was felt daily. Managing payroll meant navigating a minefield of paper timecards, spreadsheet calculations, missing paperwork, and never-ending email chains. Every pay cycle introduced opportunities for error and required enormous time investment just to get the basics done.

“Before we started using Wrapbook, a typical payroll cycle was very manual and very error-prone.”

With Wrapbook, the difference was immediate—and comprehensive. Instead of building ad-hoc spreadsheets or manually calculating fringes and pay, O’Brien’s team gained access to real-time data, automated compliance, and instant visibility into every transaction. What used to be a patchwork of workarounds became a centralized, streamlined platform designed with accountants in mind.

“I no longer needed to make my own reports and my own spreadsheets. I have all the information I need, there’s no more back-and-forth.”

The platform’s built-in union compliance has also been a game-changer. With Radical regularly juggling union, non-union, and mixed projects, payroll used to be a source of uncertainty and risk. Not anymore. Wrapbook’s next-gen automation makes union calculations smooth, fast, and seamless.

“Calculating overtime, holiday pay, things like that—the rules are already built into the system, so nobody has to scratch their head trying to figure things out.”

In O’Brien’s eyes, Wrapbook isn’t just a helpful upgrade. It’s the kind of platform accountants dream about: a system that removes headaches, enforces compliance, accelerates execution, and makes financial professionals feel like strategic partners—not firefighters.

On the Ground: Courtney O’Brien, Assistant Controller

For RadicalMedia’s accounting team, the strain was felt daily. Managing payroll meant navigating a minefield of paper timecards, spreadsheet calculations, missing paperwork, and never-ending email chains. Every pay cycle introduced opportunities for error and required enormous time investment just to get the basics done.

“Before we started using Wrapbook, a typical payroll cycle was very manual and very error-prone.”

With Wrapbook, the difference was immediate—and comprehensive. Instead of building ad-hoc spreadsheets or manually calculating fringes and pay, O’Brien’s team gained access to real-time data, automated compliance, and instant visibility into every transaction. What used to be a patchwork of workarounds became a centralized, streamlined platform designed with accountants in mind.

“I no longer needed to make my own reports and my own spreadsheets. I have all the information I need, there’s no more back-and-forth.”

The platform’s built-in union compliance has also been a game-changer. With Radical regularly juggling union, non-union, and mixed projects, payroll used to be a source of uncertainty and risk. Not anymore. Wrapbook’s next-gen automation makes union calculations smooth, fast, and seamless.

“Calculating overtime, holiday pay, things like that—the rules are already built into the system, so nobody has to scratch their head trying to figure things out.”

In O’Brien’s eyes, Wrapbook isn’t just a helpful upgrade. It’s the kind of platform accountants dream about: a system that removes headaches, enforces compliance, accelerates execution, and makes financial professionals feel like strategic partners—not firefighters.

At the Management Level: Mike Fiore, COO/CFO

For Mike Fiore, RadicalMedia’s operational and financial leadership needed something beyond functionality—it needed visibility. Under the old system, information was slow to sync, reporting was murky, and decision-making suffered as a result. With Wrapbook, those blind spots disappeared. Fiore now had access to real-time payroll and financial reporting that empowered faster, more confident decision-making.

“With Wrapbook’s portal and platform, the ability to pull just-in-time reports—you have real-time information at the touch of a fingertip.

The impact reached far beyond payroll logistics. Wrapbook gave Fiore the ability to forecast accurately, generate the reports leadership needed, and ensure the company could operate at the scale its projects demanded. And perhaps most importantly: Wrapbook was more than a platform—it was a partner.

It wasn’t just a tool; it was knowing that when we made this change that we were in the right hands.”

At the Management Level: Mike Fiore, COO/CFO

For Mike Fiore, RadicalMedia’s operational and financial leadership needed something beyond functionality—it needed visibility. Under the old system, information was slow to sync, reporting was murky, and decision-making suffered as a result. With Wrapbook, those blind spots disappeared. Fiore now had access to real-time payroll and financial reporting that empowered faster, more confident decision-making.

“With Wrapbook’s portal and platform, the ability to pull just-in-time reports—you have real-time information at the touch of a fingertip.

The impact reached far beyond payroll logistics. Wrapbook gave Fiore the ability to forecast accurately, generate the reports leadership needed, and ensure the company could operate at the scale its projects demanded. And perhaps most importantly: Wrapbook was more than a platform—it was a partner.

It wasn’t just a tool; it was knowing that when we made this change that we were in the right hands.”

At the Management Level: Mike Fiore, COO/CFO

For Mike Fiore, RadicalMedia’s operational and financial leadership needed something beyond functionality—it needed visibility. Under the old system, information was slow to sync, reporting was murky, and decision-making suffered as a result. With Wrapbook, those blind spots disappeared. Fiore now had access to real-time payroll and financial reporting that empowered faster, more confident decision-making.

“With Wrapbook’s portal and platform, the ability to pull just-in-time reports—you have real-time information at the touch of a fingertip.

The impact reached far beyond payroll logistics. Wrapbook gave Fiore the ability to forecast accurately, generate the reports leadership needed, and ensure the company could operate at the scale its projects demanded. And perhaps most importantly: Wrapbook was more than a platform—it was a partner.

It wasn’t just a tool; it was knowing that when we made this change that we were in the right hands.”

The Creative Lens: 
Frank Scherma, President

As RadicalMedia’s co-founder and president, Frank Scherma views technology through a creative lens. To him, the core challenge wasn’t just operational—it was philosophical. How do you remove friction so that creativity can thrive?

“The ultimate goal is: how can we be the most creative in whatever we’re doing, and what tools do we need to free up people to be more creative?”

Before Wrapbook, Radical’s systems were out of sync with its ambitions. Manual processes, fragmented workflows, and slow setups weighed down the team’s momentum. Wrapbook removed the operational clutter and allowed teams to refocus on the work that really mattered. By removing logistical barriers, Wrapbook helped unlock more agility and ambition—from tighter turnarounds to bigger, more complex projects.

“It’s a complete digital transformation of how we pay people.”

The Creative Lens: 
Frank Scherma, President

As RadicalMedia’s co-founder and president, Frank Scherma views technology through a creative lens. To him, the core challenge wasn’t just operational—it was philosophical. How do you remove friction so that creativity can thrive?

“The ultimate goal is: how can we be the most creative in whatever we’re doing, and what tools do we need to free up people to be more creative?”

Before Wrapbook, Radical’s systems were out of sync with its ambitions. Manual processes, fragmented workflows, and slow setups weighed down the team’s momentum. Wrapbook removed the operational clutter and allowed teams to refocus on the work that really mattered. By removing logistical barriers, Wrapbook helped unlock more agility and ambition—from tighter turnarounds to bigger, more complex projects.

“It’s a complete digital transformation of how we pay people.”

The Creative Lens: 
Frank Scherma, President

As RadicalMedia’s co-founder and president, Frank Scherma views technology through a creative lens. To him, the core challenge wasn’t just operational—it was philosophical. How do you remove friction so that creativity can thrive?

“The ultimate goal is: how can we be the most creative in whatever we’re doing, and what tools do we need to free up people to be more creative?”

Before Wrapbook, Radical’s systems were out of sync with its ambitions. Manual processes, fragmented workflows, and slow setups weighed down the team’s momentum. Wrapbook removed the operational clutter and allowed teams to refocus on the work that really mattered. By removing logistical barriers, Wrapbook helped unlock more agility and ambition—from tighter turnarounds to bigger, more complex projects.

“It’s a complete digital transformation of how we pay people.”

The Creative Lens: 
Frank Scherma, President

As RadicalMedia’s co-founder and president, Frank Scherma views technology through a creative lens. To him, the core challenge wasn’t just operational—it was philosophical. How do you remove friction so that creativity can thrive?

“The ultimate goal is: how can we be the most creative in whatever we’re doing, and what tools do we need to free up people to be more creative?”

Before Wrapbook, Radical’s systems were out of sync with its ambitions. Manual processes, fragmented workflows, and slow setups weighed down the team’s momentum. Wrapbook removed the operational clutter and allowed teams to refocus on the work that really mattered. By removing logistical barriers, Wrapbook helped unlock more agility and ambition—from tighter turnarounds to bigger, more complex projects.

“It’s a complete digital transformation of how we pay people.”

Looking Ahead

As RadicalMedia continues its trajectory as a global creative leader, one thing is clear: inefficient payroll is no longer holding them back. With Wrapbook in place, the team is equipped to take on more—more projects, more complexity, more ambition.

Fiore: “We’re not afraid to take on those more complex projects—with tighter turnarounds, or multiple locations—because we know [Wrapbook] can handle everything.

From co-founder to assistant controller, Radical’s leadership is aligned: modernizing payroll wasn’t just a nice-to-have—it was critical to continuing their creative growth.And for the production accounting team—the ones historically most burdened by inefficiencies—it’s been a game-changer. Wrapbook didn’t just solve their problems. It gave them time, clarity, and confidence all around.

Looking Ahead

As RadicalMedia continues its trajectory as a global creative leader, one thing is clear: inefficient payroll is no longer holding them back. With Wrapbook in place, the team is equipped to take on more—more projects, more complexity, more ambition.

Fiore: “We’re not afraid to take on those more complex projects—with tighter turnarounds, or multiple locations—because we know [Wrapbook] can handle everything.

From co-founder to assistant controller, Radical’s leadership is aligned: modernizing payroll wasn’t just a nice-to-have—it was critical to continuing their creative growth.And for the production accounting team—the ones historically most burdened by inefficiencies—it’s been a game-changer. Wrapbook didn’t just solve their problems. It gave them time, clarity, and confidence all around.

See Wrapbook in Action

Next-gen tech. Concierge service. Innovation that keeps you a step ahead.

Get Started

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