August 15, 2023

Watch: Somesuch, Goondocks, and ArtClass

Chris Cullari
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At Wrapbook, we pride ourselves on streamlining the payroll process for clients working in all kinds of production. Whether it’s commercials, feature films, documentaries, or music videos, we’ve partnered with some of the most successful and cutting edge producers in the world.

Today, we want to highlight the latest work created by our clients in the commercial space. From Somesuch’s ode to travel for Expedia to ArtClass Content’s trailer for their new series with Ryan Reynolds, these spots represent the latest work from the best creatives in the world.


For Expedia

It’s the middle of summer, and it’s time to get away. Somesuch’s latest commercial fortracks the journey of dozens of pieces of luggage as they’re pulled out of storage, raced through the airport, and shuttled to exotic destinations.

The camera stays on the bags the whole time, keeping the viewer locked on the idea of what they need to bring with them when they hit the road. 

In this case: nothing more than yourself and your luggage because Expedia takes care of the rest. 


For Doritos and Papa Johns

Gamers love their fast food, so it’s no wonder that Doritos and Papa Johns teamed up with mega-streamer Disguised Toast to explore the “origin story” of their latest offering. 

Produced by Wrapbook client Goondocks, the spot finds Disguised Toast accidentally flinging his delicious Papa Johns pizza into a bag of Cool Ranch Doritos, creating the Cool Ranch Papadia. 

What’s a Papadia? Science might call it an impossible combination of Papa Johns pizza and a quesadilla - but you’ll probably just call it delicious.

ArtClass Content

For Maximum Effort

Directed by Vincent Peone for ArtClass and Ryan ReynoldsMaximum Effort, this spot finds Ryan Reynolds making his way through a living dollhouse. 

Clad in his comfiest PJs, Ryan reads to some adorable sheep and makes his way onto the roof to look at the stars. The whole piece is only a minute long, but it’s painstakingly production designed, beautifully shot, and raises all the right questions about the series. 

If you’re waiting for the joke - there isn’t one. Ryan never turns on his trademark snark. The spot and series appears to be a straightforward, soothing trip to dreamland with one of the biggest stars in the world. 

Wrapping up

This is just a small sample of the work that our clients and partners create on a daily basis. Wrapbook is proud to help them spend less time on payroll and more time on the award-winning creative that keeps them at the top of the commercial heap. 

If you have questions about payroll, check out our Practical Guide to Payroll for Producers. Or, to learn more about how Wrapbook can help streamline your payroll, chat with an expert here.

Last Updated 
August 15, 2023


At Wrapbook, we pride ourselves on providing outstanding free resources to producers and their crews, but this post is for informational purposes only as of the date above. The content on our website is not intended to provide and should not be relied on for legal, accounting, or tax advice.  You should consult with your own legal, accounting, or tax advisors to determine how this general information may apply to your specific circumstances.

About the author
Chris Cullari

Chris Cullari is a writer/director based out of Los Angeles. His most recent film, THE AVIARY, is available for streaming on Paramount Plus and Showtime. You can find him tweeting about monsters, pro-wrestling, and horror movies.

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