Wrapbook Updates AICP Demographic Reporting

In August 2021, AICP launched a demographic reporting initiative with the payroll community to simplify the process for commercial production companies to share employment demographic data with advertising agencies and marketers.

Since then Wrapbook has helped thousands of projects report on their employment demographic data with our Demographic Hiring Report available in the product.   

This September, AICP furthered their Demographic Reporting initiative by requiring the Demographic Report to include additional options for gender identities and veteran statuses. Wrapbook is pleased to announce that now when workers onboard to a project, these new requirements will be made available and included on the Wrapbook Demographic Hiring report. 

Why does AICP care about this? 

Ad agencies, brands, and other marketers who hire production companies, often want to know the demographics of who is working with them on their commercials. So, the AICP developed a standardized system to make this happen. They rallied various payroll companies to pull together and enact a set of guidelines to provide this critical info to the production companies and their clients.

Why is Wrapbook doing this? 

As a production payroll company, we were beyond excited to be part of this initiative. The AICP is stepping up and providing a standardized set of guidelines to support greater diversity in the production workplace. This anonymous demographic data will provide a way for Wrapbook customers to get a sense of the worker diversity of their employees per project. 

Now, with the updated AICP guidelines, Wrapbook will provide a secure and standardized reporting mechanism to share with our clients and a demographic report that can be used by their agency partners. Ultimately, this will create more opportunities and incentivize further diversity and inclusivity in the production industry.

What will the cast & crew see?

When a cast or crew member goes through Wrapbook’s onboarding process, they’ll have the option to complete a demographic survey. 

Workers are presented with an onboarding step to provide their demographic information:

This is completely optional, but it will collect gender, race, ethnicity, and veteran status information. 

The survey includes an option for those who "Prefer not to disclose," allowing users to skip providing any demographic info.

This survey is only asked during the initial onboarding of a worker to a new project, and is not asked again until their next onboarding for a new production.

As a producer, what will you see & how will data be protected?

On the production company side, company users will have the ability to generate an anonymized demographic report, per project, via the Reports tab. 

As per AICP requirements, the report will look like this:

Company users will not have access to specific worker demographic information—all data is aggregated and anonymized—it’s accessible only via the report.

This report will not be sent to the AICP. The AICP will not be aware of this data and serve only as a creator of this standardization in order to encourage more inclusive productions.

Additionally, Wrapbook will not issue this report to anyone other than their client, the production company. So if another entity, whether that is an agency or marketer of some kind, desires such a report, they will only be able to access this directly from the production company.

Is this only for AICP members? 

While an AICP membership is great, this report is available to all Wrapbook clients.

Wrapping up

Ultimately, ensuring diversity is an industry-wide effort. But one of our goals here at Wrapbook is to increase the prosperity of the project economy. How we stay true to this statement manifests in how we build our tools—increasing the prosperity for everyone in all workplaces, all of the time. 

For more on AICP's equity and inclusion practices, visit their site.