Park Pictures gets peace of mind with Wrapbook
Shooting with Kendrick Lamar, going viral with Geico, taking home an Oscar—it’s all in a day’s work for production powerhouse Park Pictures. Founded in 1998 by filmmaker Lance Acord and Executive Producer Jacqueline Kelman Bisbee, the company’s almost as well known for stacking awards on its shelf—an Emmy, a Palme d’Or, an Academy Award—as they are for nurturing emerging talent and producing iconic campaigns for brands like Apple, Nike, Meta, and more.
But for a company managing as much complexity as Park—including a large and growing slate of work—their traditional payroll provider just wasn’t cutting it.
On project after project, Park found their previous solution to be inefficient and prone to risk. With the basic tasks of payroll spread out across multiple, disconnected systems, timecard processing was slow, onboarding was clunky, and delays and errors were so common that they had, at times, led to serious consequences like lawsuits. Park Pictures needed a payroll provider that could mitigate their risk, not add to it. For Anne Bobroff, Park’s Head of Business Affairs, the missing ingredient was obvious.
“We needed peace of mind.”
Shooting with Kendrick Lamar, going viral with Geico, taking home an Oscar—it’s all in a day’s work for production powerhouse Park Pictures. Founded in 1998 by filmmaker Lance Acord and Executive Producer Jacqueline Kelman Bisbee, the company’s almost as well known for stacking awards on its shelf—an Emmy, a Palme d’Or, an Academy Award—as they are for nurturing emerging talent and producing iconic campaigns for brands like Apple, Nike, Meta, and more.
But for a company managing as much complexity as Park—including a large and growing slate of work—their traditional payroll provider just wasn’t cutting it.
On project after project, Park found their previous solution to be inefficient and prone to risk. With the basic tasks of payroll spread out across multiple, disconnected systems, timecard processing was slow, onboarding was clunky, and delays and errors were so common that they had, at times, led to serious consequences like lawsuits. Park Pictures needed a payroll provider that could mitigate their risk, not add to it. For Anne Bobroff, Park’s Head of Business Affairs, the missing ingredient was obvious.
“We needed peace of mind.”
Innovation + Compliance: Anne Bobroff
For Bobroff, the hunt for a new payroll provider came down to one thing: expertise.
“We needed to find a payroll service with the ability to help us navigate this complicated landscape.”
So when Bobroff was approached by Kim Berzak—Wrapbook’s VP of Sales, who had previously worked with Park during her time at NEED and CAPS—she immediately recognized it as a perspective worth listening to. Berzak knew firsthand the kinds of demands and pain points the company faced. This wasn’t just another vendor pitch; it was a recommendation grounded in years of shared experience.
Almost immediately, Wrapbook brought relief on the compliance front, with built-in protections designed to reduce risk for production companies—including automated notifications, built-in support for union labor regulations, and rate-checking tools that catch potential issues before they escalate. It also provides clear, digital “paper trails” that simplify preparation for reviews and audits.
The pace of Wrapbook’s innovation was a big selling point, too. For a company that’s constantly evolving, Park needed a payroll partner that wasn’t just solving today’s problems—but anticipating tomorrow’s. Anne and her team found that Wrapbook didn’t just meet their expectations; it consistently pushed past them.
“We love that Wrapbook is so forward-thinking, constantly updating and improving its platform and capabilities.”
Innovation + Compliance: Anne Bobroff
For Bobroff, the hunt for a new payroll provider came down to one thing: expertise.
“We needed to find a payroll service with the ability to help us navigate this complicated landscape.”
So when Bobroff was approached by Kim Berzak—Wrapbook’s VP of Sales, who had previously worked with Park during her time at NEED and CAPS—she immediately recognized it as a perspective worth listening to. Berzak knew firsthand the kinds of demands and pain points the company faced. This wasn’t just another vendor pitch; it was a recommendation grounded in years of shared experience.
Almost immediately, Wrapbook brought relief on the compliance front, with built-in protections designed to reduce risk for production companies—including automated notifications, built-in support for union labor regulations, and rate-checking tools that catch potential issues before they escalate. It also provides clear, digital “paper trails” that simplify preparation for reviews and audits.
The pace of Wrapbook’s innovation was a big selling point, too. For a company that’s constantly evolving, Park needed a payroll partner that wasn’t just solving today’s problems—but anticipating tomorrow’s. Anne and her team found that Wrapbook didn’t just meet their expectations; it consistently pushed past them.
“We love that Wrapbook is so forward-thinking, constantly updating and improving its platform and capabilities.”
Innovation + Compliance: Anne Bobroff
For Bobroff, the hunt for a new payroll provider came down to one thing: expertise.
“We needed to find a payroll service with the ability to help us navigate this complicated landscape.”
So when Bobroff was approached by Kim Berzak—Wrapbook’s VP of Sales, who had previously worked with Park during her time at NEED and CAPS—she immediately recognized it as a perspective worth listening to. Berzak knew firsthand the kinds of demands and pain points the company faced. This wasn’t just another vendor pitch; it was a recommendation grounded in years of shared experience.
Almost immediately, Wrapbook brought relief on the compliance front, with built-in protections designed to reduce risk for production companies—including automated notifications, built-in support for union labor regulations, and rate-checking tools that catch potential issues before they escalate. It also provides clear, digital “paper trails” that simplify preparation for reviews and audits.
The pace of Wrapbook’s innovation was a big selling point, too. For a company that’s constantly evolving, Park needed a payroll partner that wasn’t just solving today’s problems—but anticipating tomorrow’s. Anne and her team found that Wrapbook didn’t just meet their expectations; it consistently pushed past them.
“We love that Wrapbook is so forward-thinking, constantly updating and improving its platform and capabilities.”
Innovation + Compliance: Anne Bobroff
For Bobroff, the hunt for a new payroll provider came down to one thing: expertise.
“We needed to find a payroll service with the ability to help us navigate this complicated landscape.”
So when Bobroff was approached by Kim Berzak—Wrapbook’s VP of Sales, who had previously worked with Park during her time at NEED and CAPS—she immediately recognized it as a perspective worth listening to. Berzak knew firsthand the kinds of demands and pain points the company faced. This wasn’t just another vendor pitch; it was a recommendation grounded in years of shared experience.
Almost immediately, Wrapbook brought relief on the compliance front, with built-in protections designed to reduce risk for production companies—including automated notifications, built-in support for union labor regulations, and rate-checking tools that catch potential issues before they escalate. It also provides clear, digital “paper trails” that simplify preparation for reviews and audits.
The pace of Wrapbook’s innovation was a big selling point, too. For a company that’s constantly evolving, Park needed a payroll partner that wasn’t just solving today’s problems—but anticipating tomorrow’s. Anne and her team found that Wrapbook didn’t just meet their expectations; it consistently pushed past them.
“We love that Wrapbook is so forward-thinking, constantly updating and improving its platform and capabilities.”
Operations + Support: Chelsea Schwiering
For Chelsea Schwiering, Head of Production and Operations, the Wrapbook difference was felt more in how the team handled day-to-day logistics. She appreciated having the ability to upload forms, create payroll packets, and submit, review, and fund payroll all in one place. The digital infrastructure also allowed Park to generate reports in real time—no need to wait on a third party.
“We can upload new or revised forms ourselves, make payroll packets, submit, review, and fund payroll, and access fringe reports—all with a few clicks.”
That visibility and efficiency rippled across production. Timecards flowed in easily. Crew members onboarded without delays. Reports were accessible in real-time. Most importantly, everyone got paid fast.
“You can’t be penalized for paying people early.”
But just as valuable as the platform itself is the concierge service model backing it. For Park, knowing they can count on real people—especially during fast-paced productions—makes all the difference.
“Devin, my Customer Success Manager, is an incredible resource. He always makes time to help with troubleshooting, whether it’s an easy ask or a larger request.”
Operations + Support: Chelsea Schwiering
For Chelsea Schwiering, Head of Production and Operations, the Wrapbook difference was felt more in how the team handled day-to-day logistics. She appreciated having the ability to upload forms, create payroll packets, and submit, review, and fund payroll all in one place. The digital infrastructure also allowed Park to generate reports in real time—no need to wait on a third party.
“We can upload new or revised forms ourselves, make payroll packets, submit, review, and fund payroll, and access fringe reports—all with a few clicks.”
That visibility and efficiency rippled across production. Timecards flowed in easily. Crew members onboarded without delays. Reports were accessible in real-time. Most importantly, everyone got paid fast.
“You can’t be penalized for paying people early.”
But just as valuable as the platform itself is the concierge service model backing it. For Park, knowing they can count on real people—especially during fast-paced productions—makes all the difference.
“Devin, my Customer Success Manager, is an incredible resource. He always makes time to help with troubleshooting, whether it’s an easy ask or a larger request.”
Operations + Support: Chelsea Schwiering
For Chelsea Schwiering, Head of Production and Operations, the Wrapbook difference was felt more in how the team handled day-to-day logistics. She appreciated having the ability to upload forms, create payroll packets, and submit, review, and fund payroll all in one place. The digital infrastructure also allowed Park to generate reports in real time—no need to wait on a third party.
“We can upload new or revised forms ourselves, make payroll packets, submit, review, and fund payroll, and access fringe reports—all with a few clicks.”
That visibility and efficiency rippled across production. Timecards flowed in easily. Crew members onboarded without delays. Reports were accessible in real-time. Most importantly, everyone got paid fast.
“You can’t be penalized for paying people early.”
But just as valuable as the platform itself is the concierge service model backing it. For Park, knowing they can count on real people—especially during fast-paced productions—makes all the difference.
“Devin, my Customer Success Manager, is an incredible resource. He always makes time to help with troubleshooting, whether it’s an easy ask or a larger request.”
Looking Ahead
With Wrapbook, Park Pictures has streamlined operations, reduced risk, and reclaimed valuable time. As the company continues to grow its creative reach, they know their payroll foundation is solid.
“I would tell anyone considering Wrapbook: don’t hesitate. You’ll be delighted—with the platform, with the customer support, with all of it.” — Anne
Looking Ahead
With Wrapbook, Park Pictures has streamlined operations, reduced risk, and reclaimed valuable time. As the company continues to grow its creative reach, they know their payroll foundation is solid.
“I would tell anyone considering Wrapbook: don’t hesitate. You’ll be delighted—with the platform, with the customer support, with all of it.” — Anne
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