Join the Crew
Get the best resources for producers delivered to your mailbox
Get the best resources for producers delivered to your mailbox
The Wrapbook Team consists of individuals who are thrilled about building modern software tools for creators. We’re a team of compassionate and curious people dedicated to solving complex problems with sophisticated solutions. You can find us across the U.S. and Canada.
At Wrapbook, we pride ourselves on providing outstanding free resources to producers and their crews, but this post is for informational purposes only as of the date above. The content on our website is not intended to provide and should not be relied on for legal, accounting, or tax advice. You should consult with your own legal, accounting, or tax advisors to determine how this general information may apply to your specific circumstances.
As we approach the end of the year, it’s the perfect time to look back at the best commercials of 2025. From celebrity-driven blockbuster spots to viral marketing campaigns, brands and agencies pushed the boundaries of commercial storytelling yet again.
So grab some popcorn, and let’s revisit the best commercials of 2025.
First up on our list of the best commercials of 2025 is an entry from last year’s Big Game. Mountain Dew’s “Kiss From A Lime” represents one of the most delightfully bizarre spots to grace our screens this year. Centering on a parody of British singer-songwriter Seal’s 1994 hit “Kiss from a Rose,” the commercial crescendos with an unhinged digital mash-up of the pop star and his namesake from the animal kingdom.
Popular TV commercials often take risks to create memorable messaging, but Mountain Dew goes above and beyond with this spot. Love it or hate it, the image of Seal as a seal is sure to leave a lasting impression on anyone who encounters it.
As we’ll continue to see throughout this list, many of the most popular commercials 2025 had on tap sought to forge innovative connections between brands and images.
No stranger to cutting edge ads, luxury fashion icon Chanel enlisted an all-star team to promote their annual staging of a new Metiers d’arts collection. The show’s announcement spot sees A$AP Rocky and Margaret Qualley star in a short film helmed by legendary director Michel Gondry.
The short combines Gondry’s peerless visual imagination with the effortless cool of its superstar performers, resulting in a kind of anti-advertisement that nonetheless stands out as one of the best commercials of 2025.
Apple earns its place among the best advertisements 2025 has to offer with this energetic ode to the many differences that make each and every one of us a unique human being.
“I’m Not Remarkable” stages a post-high-school musical about how students of all abilities experience the same ups and downs of college life in their own distinct ways.
While singing students are certainly the spot’s stars, it’s difficult to not be impressed by the array of accessibility features that Apple features in the background. The powerful combination of brand messaging and product promotion makes “I’m Not Remarkable” one of the best commercials of 2025.
Uber Eats combined a killer concept with an overload of star power to craft one of the best TV commercials 2025 had on tap.
Another entry from this year’s Big Game, “A Century of Craving” features Matthew McConaughey playing a whole cast of characters throughout NFL history, each plotting to use football as “a conspiracy to make us hungry.”
Aside from McConaughey, the spot also features almost enough celebrity cameos to fill out an NFL team roster. With appearances by Kevin Bacon, Charli XCX, Greta Gerwig, Sean Evans, and more, “A Century of Craving” makes a point to have something for everyone.
Just ahead of this year’s holiday season, YETI launched one of the best commercials of 2025 for all lovers of the great outdoors.
Titled “Don’t Get Them A YETI,” the spot follows through on its simple premise by breaking down all the reasons you shouldn’t gift someone a YETI product—unless you really love them.
Clever and succinct, YETI’s blend of humor and subtle brand messaging is anchored by a last-minute twist that imbues the spot with a surprising sense of heart. That efficient simplicity ensures that “Don’t Get Them A YETI” will linger in viewer’s minds well after its brief runtime and secures the spot’s place among the best commercials of 2025.
The precise opposite of “succinct,” A24’s unorthodox marketing of their upcoming film Marty Supreme stretches the concept of a commercial into a full 18-minute experience.
The spot goes meta with the film’s promotion by staging a Zoom marketing meeting about the film, all built around the increasingly unhinged ideas of star Timothee Chalamet.
The spot is the latest foray into experimental advertising from A24. Impressively, it manages to pitch Marty Supreme in an engaging way without actually talking about the movie itself. While it may not technically qualify as one of the best TV commercials 2025 had in store, “internal_brand_marketing_meeting” is certainly one of the most notable advertisements in recent memory.
One of the most popular commercials 2025 had to offer was a clever twist on Nike’s most enduring slogan.
“Why Do It?” deconstructs the classic “Just Do It” campaign to craft a fresh call to action for aspiring athletes everywhere.
Anchored by a performance from Lebron James and a gripping voiceover by Tyler the Creator, the spot transcends any individual sport to celebrate ambition and effort across the entire athletic spectrum. Like all of Nike’s best commercials, the ad is less about selling a product than inspiring viewers to act for themselves.
Dove strengthened its reputation for socially-conscious advertising with its spot from this year’s Big Game. One of the best TV commercials 2025 had to offer, “These Legs” shines a powerful light on how body image issues drive young girls away from sports.
The 30-second commercial is a masterclass on efficient brand storytelling. It combines simple imagery with hard, relatable facts to conjure an experience that is as moving as it is brief. The clever addition of the opening notes from Bruce Springsteen’s “Born to Run” further imbues the spot with an uplifting tone to counterbalance the serious subject matter.
Like many of the best advertisements 2025 brought to our screens, “Ritual Identities” leverages absurdism and raw strangeness to transport viewers to a branded fantasy world. The spot combines the considerable talents of Scarlett Johansson and director Yorgos Lanthimos to deliver a truly unique commercial experience.
Beautiful, unpredictable, and just slightly unnerving, “Ritual Identities” features the Prada Galleria handbag as the central prop in what feels like the opening moments of an idiosyncratic feature film.
This relative lack of product focus is elevated by a sense of mystery that lingers with viewers and leaves them wanting more, valuable qualities that even the best commercials often fail to attain.
Sure to be one of the most popular TV commercials of the 2025 holiday season, Apple’s “A Critter Carol” tells a musical tale that celebrates connection, friendship, and the charm of puppetry. The fact that the entire thing was shot on an iPhone 17 Pro is just icing on the cake.
Inspired by “Friends” from Flight of the Conchords, “A Critter Carol” deftly connects the power of fresh technology to the warmth of a handcrafted holiday experience.
The best commercials stick with viewers well after their airing, and “A Critter Carol” is no exception. From the song to the puppets to the product itself, this spot is bound to linger all winter long.
2025 was a stellar year for the commercial space, with brands delivering unforgettable ads that inspired and entertained in equal parts. As commercial producers continue to push the boundaries, Wrapbook is proud to support the talented teams behind some of the best commercials of 2025.
When you’re ready to jump into your next production, Wrapbook’s all-in-one platform can be a force multiplier for your entire team. We simplify production payroll and accounting so you can focus on what you do best—creating unforgettable content.
