February 1, 2023

Embedded Fintech 50: Entertainment Payroll

The Wrapbook Team
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On February 1, 2023, Wrapbook, a smart payroll platform designed for the entertainment industry, was named to the Embedded Fintech 50, a list launched by GGV Capital in partnership with Crunchbase, to recognize the most promising fintech companies in the eyes of startup investors.

GGV Capital convened 56 other investment firms to nominate and vote on the 50 honorees. Having raised more than $12 billion collectively, the Embedded Fintech 50 demonstrates the enthusiasm of venture capital investors in the growth and innovation of this sector. In celebration, honorees will ring the Closing Bell at Nasdaq MarketSite today.

“At Wrapbook, we believe that intuitive, reliable fintech can be transformative,” says Wrapbook founder Ali Javid. “Not only can it empower companies to make better business decisions, it can also enable workers to spend less time chasing after paperwork, and more time on the things that really matter. It’s an honor to be included in the Embedded FinTech 50 with so many other promising companies. Our inclusion is a reflection of the trust that our customers continue to place in us.”

Founded in 2018, Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights—bringing clarity and dependability to production payroll. Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies. Wrapbook’s growing team includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more.

“Embedded fintech is a bright spot in today’s market, and it is exciting to see how companies are democratizing access to financial services through technology,” said Hans Tung, managing partner at GGV Capital. “We are excited for the continued development of the embedded fintech landscape and further creative innovations to come. Congratulations to the Embedded Fintech 50 honorees!”

Read full press release here.

About Wrapbook

Wrapbook is a smart production payroll platform that connects your entire team—accounting, production, cast, and crew—in a single, easy-to-use interface. With Wrapbook, companies can pay workers, track expenses, and generate on-demand payroll reports, while workers can submit timecards and track pay from any device. With digital onboarding, automated timecards, and built-in union compliance, Wrapbook makes production payroll easier, faster, and more secure.

About Embedded Fintech 50 

Embedded Fintech 50 includes the most promising embedded fintech startups as nominated and voted on by investment firms. GGV Capital launched the list in partnership with Crunchbase and in collaboration with 56 investment firms. For the inaugural list, 175 companies were nominated and 50 were selected through a voting process that required nomination of portfolio and non-portfolio companies. Nomination criteria included companies with a primary product focus on fintech, U.S. headquarters, and Series A stage. Embedded fintech is defined as financial service platforms or financial service providers that integrate into commercial or financial service platforms. For more information about participating investors and list methodology, visit:  https://www.embeddedfintech50.com.

About GGV Capital

GGV Capital is a global venture capital firm partnering with founders to build category-leading companies around the world. Focused on multi-stage, sector-focused investments, GGV manages $9.2 billion in investments across the U.S., China, Southeast Asia, Israel, Latin America, and India. Founded in 2000 with roots in Singapore and Silicon Valley, GGV has backed more than 500 companies, including Affirm, Airbnb, Alibaba, BigCommerce, Boss Zhipin, Bowery Farming, Grab, Full Truck Alliance, HashiCorp, Hello, Keep, Kujiale, NIU, Opendoor Technologies, Peloton, Poshmark, Slack, Square, StockX, Udaan, Wish, XPeng, Zendesk, and more. More information can be found at www.ggvc.com and @ggvcapital.

Last Updated 
February 1, 2023


At Wrapbook, we pride ourselves on providing outstanding free resources to producers and their crews, but this post is for informational purposes only as of the date above. The content on our website is not intended to provide and should not be relied on for legal, accounting, or tax advice.  You should consult with your own legal, accounting, or tax advisors to determine how this general information may apply to your specific circumstances.

About the author
The Wrapbook Team

The Wrapbook Team consists of individuals who are thrilled about building modern software tools for creators. We’re a team of compassionate and curious people dedicated to solving complex problems with sophisticated solutions. You can find us across the U.S. and Canada.

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